The reach of the Internet has grown over the years and it is very much a global phenomenon that has enabled us all to communicate far more easily, across the miles. One communication method that has risen in popularity is the use of online publications, such as newspapers and magazines. Just click here and take a look at how easy it is to create an online magazine and you can see why even non-traditional publishers are using this type of publication to engage with readers.
So, what does this mean for the world of traditional publishing? It’s certainly true that the industry has changed but it has not declined and died as many predicted it might. Many people still like to read a traditional magazine and you can still see the glossy publications adorning the shelves in stores. Let’s take a look at why the worlds of both digital and traditional publishing are important and what the future may hold.
Why digital and traditional publishing can co-exist
The traditional publishing industry has gone through a certain amount of rationalisation over the last few years. There is no doubt that publishing numbers were adversely affected by the continuing rise in popularity of digital content. That being said, traditionally published content has begun to rise in popularity again.
There will also always be a place for the niche market within traditional printing; one that does not always exist to the same extent in the digital world. Of course digital content is here to stay although many online publishers are having their own issues with the thorny subject of how to find strategies that work with regards to including advertising in publications. There are two things that digital content that will always be able to provide over and above traditional print; immediacy of access and the ability to present a more immersive reading experience.
What does the future hold?
It’s difficult to make any hard and fast predictions about what the future holds for both digital content production and traditional printing. It certainly seems as though traditional print will continue to fight its corner and defy the critics who predicted its demise.
It also seems likely that online publishers will continue to have to deal with the problems presented by having to identify a successful advertising strategy that does not deter people from accessing their publications. There is certainly no reason why digital publishing cannot exist at the same time as the traditional publishing industry; both types of publishing have their own strengths
The world of publishing has certainly been revolutionised by the Internet. It does not matter where you are in the world, you can now read your favourite publication online, assuming it has a digital presence. This does not mean that we have all stopped buying traditional magazines; far from it. It seems that we live in a world where people are happy to mix the traditional with the new to create a more diverse reading landscape.